Roche Diabetes Care has partnered with iHeartMedia to present its second annual concert to bring more awareness about diabetes on the veteran population.
The “iHeartCountry One Night For Our Military,” concert will take place on Thursday, November 7th at the Country Music Hall of Fame in Nashville, TN.
The iconic venue will be filled with American heroes from across the nation, and the performance will broadcast across iHeartRadio’s Country stations nationwide and live stream exclusively on LiveXLive.com at 7 p.m. local time on Veterans Day, Monday, November 11.
In recognition of National Diabetes Month, the exclusive event will include performances by Jason Aldean, Kelsea Ballerini, and the evening’s host Scotty McCreery.
“With diabetes on the rise and affecting nearly 25 percent of the VA’s patient population, this sponsorship fits our mission of helping people with diabetes live more active and unrestricted lives,” said Matt Logan, vice president of marketing, Roche Diabetes Care.
“As a proud Military Friendly® Employer, the iHeartCountry One Night For Our Military partnership allows us to celebrate our servicemen and women while simultaneously raising much-needed awareness about diabetes among the military population,” Logan added.
In support of this event, Roche will partner with the American Red Cross to donate comfort kits to the military abroad. Deployed troops will receive much-needed items, including healthy snacks, sunscreen, insect repellent, and other toiletries.
“Our nation’s military needs the comforts of home while they are so valiantly protecting our freedom,” said Jeff Imel, manager of the service to the Armed Forces and International Services for the Indiana Region of the American Red Cross. “We are grateful that Roche has recognized this need and is providing hundreds of comfort kits to our brave military members.”
“iHeartMedia has long been committed to honoring the men and women who have served our country by using our diverse platforms to address the most pressing issues facing our military. Over the years we have invested heavily in their transition from the military back into civilian life,” said Rod Phillips, EVP Programming for iHeartCountry.
“iHeartCountry One Night For Our Military Concert is a natural extension of our deep commitment to our military and an opportunity to celebrate our service members while bringing attention to the high prevalence of diabetes among the military population.”
Source: iHeartMedia and Roche Diabetes Care.