JDRF, a global organization funding Type 1 diabetes (T1D) research, is teaming up with the National Football League (NFL).
The NFL My Cause, My Cleats campaign, now in its fourth year, allows players to design and wear specialized cleats to express their commitment and promote the causes that are most important to them.
In support of the players, the NFL shares videos and profiles players throughout December, highlighting the stories behind their cleats. This unique campaign provides current and former players the opportunity to use their platforms to raise awareness and share a more personal side, talking about the causes close to their hearts.
Throughout the campaign, players have represented hundreds of charitable organizations that focus on causes such as youth development, health and wellness, and military and veteran support, among others.
This year, JDRF thanks NFL Superstars Mark Andrews and Orlando Brown Jr. of the Baltimore Ravens, DeAndre Carter of the Houston Texans, Jameis Winston of the Tampa Bay Buccaneers, and former Houston Texans quarterback David Carr for showcasing their commitment to supporting our mission toward a world without Type 1 diabetes.
Since the campaign’s inception, many players have selected JDRF as their charity of choice, including Cliff Avril, Keion Crossen, Reid Ferguson, Jarvis Jenkins, and Nate Peterman.
Some of the athletes themselves have Type 1 themselves, while others advocate in support of loved ones who have been impacted by the autoimmune disease.
- JDRF. (2019, December 10). JDRF Recognizes NFL Superstars Who Help Drive Type 1 Diabetes Awareness Through The #MyCauseMyCleats Campaign. PR Newswire. (2019, Dec. 11). Retrieved from https://prnmedia.prnewswire.com/news-releases/jdrf-recognizes-nfl-superstars-who-help-drive-type-1-diabetes-awareness-through-the-mycausemycleats-campaign-300972508.html